Here’s a phrase rarely heard during serious climate change debates: Damn those farmers!
Agricultural growers aren’t often part of sustainability conversations. Yet, more of them are working to reduce their carbon footprints using data and analytics technology. Why? Because, like businesses in every industry, environmental sustainability isn’t only a regulatory compliance issue anymore. It’s a profit opportunity.
Ask Steele Lorenz of the Farmers Business Network (FBN). In 2014, his company established an online community for farmers to anonymously share production data so everyone could find relevant information to improve their finances and operations. The model initially attracted millions of dollars in venture capital funding. But it hit its stride a few years later when increasing wildfires, rising global temperatures, melting ice caps, and other natural calamities intensified concerns about climate change.
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