If you’ve checked yourself complaining recently about all the young entrepreneurs, chances are good you’re probably a baby boomer. At best, you’re a Gen Xer.
Millennials are truly taking over. They’re growing in numbers, outpacing their older relatives and entering the workforce in droves. And lately, more tech startups, whether they’re focused on messaging, mobile marketplaces or fintech, are targeting the group, which includes those born from the early 1980s to 2000, roughly speaking.
“Millennials are a mobile-first generation. They’re accustomed to accessing information on their phones and getting services digitally,” said Paul Holland, general partner of Foundation Capital, an investor in textbook rental provider Chegg, free messaging app Kik, the college-focused social network Blend and the food delivery service Spoonrocket.
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Co-founder and CEO Kathryn Minshew describes the job search site as LinkedIn for millennials.
“Existing job search products are not for us,” said the 29-year-old Minshew. “Millennials are a highly visual generation. And we care about company culture. A lot of current job sites don’t understand that and will list endless amounts of text. We started the company because we wanted a job site that resembles a newer ecommerce website rather than an older careers site.”
Although non-millennials use The Muse, the site’s average user is 29, she said.
She said when her and her co-founders were raising a seed round in 2013, they did not use the word “millennials” in their pitch. That was partly to avoid losing the interest of potential VCs.
“Investors would say they don’t use the site. But once we explained it to them, they understood and doors opened,” she said.
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