Standard Setting The Brands that raise the bar with innovations for your everyday life

Forbes

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INTRODUCTION

From photo sharing to babysitter scheduling, office email to eyeglasses, these companies are out to set a new standard in impact and ease of use.

1 AT HOME

Better nesting

UrbanSitter

The Standard:
Need a babysitter? This service not only makes it easy to find and book one, but also connects you to previous clients for recommendations. Cofounder and CEO Lynn Perkins explains, “Our goal is to surface all that information on our platform and make it a lot easier than calling around and asking for recommendations from friends.”

By The Numbers:
Over 120,000 babysitters and nannies are in the database, and a quarter of bookings are made within 24 hours.

Raising The Bar Higher:
When the business launched 6 years ago, the average response time was 23 hours. Today, it’s under 3 minutes.

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