Safeguarding Fire-Prone Homes Is a Collective Action Problem

Leaders use a mix of new rules, visual aids and incentives to convince residents to protect their homes — and entire neighborhoods — from wildfires.

The New York Times

-  By Patrick Sisson

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Fire-prone areas across the country are enlisting cutting-edge technologies to mitigate the risk of the next deadly blaze. But as community leaders have implemented wildfire modeling and mobile robots, they’ve found that one of the biggest challenges of fire safety is inspiring collective action from property owners who don’t agree on what changes should be made.

“Every town has a city council and a planning commission where people get really engaged, animated and emotional about whether or not something gets approved or built,” said Roy Wright, chief executive of the Insurance Institute for Business & Home Safety. “This topic of fire resilience has just joined that forum.”

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