The tech opportunity in climate change

The market for green tech is exploding with the urgency to address global warming.

Hewlett Packard Enterprise
By David Rand
July 19, 2022

Here’s a phrase rarely heard dur­ing seri­ous cli­mate change debates: Damn those farmers!

Agri­cul­tur­al grow­ers aren’t often part of sus­tain­abil­i­ty con­ver­sa­tions. Yet, more of them are work­ing to reduce their car­bon foot­prints using data and ana­lyt­ics tech­nol­o­gy. Why? Because, like busi­ness­es in every indus­try, envi­ron­men­tal sus­tain­abil­i­ty isn’t only a reg­u­la­to­ry com­pli­ance issue any­more. It’s a prof­it opportunity.

Ask Steele Lorenz of the Farm­ers Busi­ness Net­work (FBN). In 2014, his com­pa­ny estab­lished an online com­mu­ni­ty for farm­ers to anony­mous­ly share pro­duc­tion data so every­one could find rel­e­vant infor­ma­tion to improve their finances and oper­a­tions. The mod­el ini­tial­ly attract­ed mil­lions of dol­lars in ven­ture cap­i­tal fund­ing. But it hit its stride a few years lat­er when increas­ing wild­fires, ris­ing glob­al tem­per­a­tures, melt­ing ice caps, and oth­er nat­ur­al calami­ties inten­si­fied con­cerns about cli­mate change.

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