GM rolls out a new cloud-based mapping service for nearly 1 million vehicles

Gen­er­al Motors is launch­ing a new in-car map­ping ser­vice for near­ly 1 mil­lion of its vehi­cles. The new ser­vice is called Maps Plus, and it will be pow­ered by Map­box, the open-source-based map provider that com­petes against Google and Here for enter­prise deals for cus­tomized and in-app maps.

In addi­tion to in-car nav­i­ga­tion, Maps Plus will also inte­grate with oth­er pop­u­lar apps, includ­ing music stream­ing ser­vices like Spo­ti­fy or voice assis­tants like Alexa, which will appear as indi­vid­ual wid­gets super­im­posed over the map. While plot­ting a des­ti­na­tion, Maps Plus will also noti­fy the dri­ver of the cur­rent speed lim­it or if they will need to refu­el along the way.

Maps Plus is designed for vehi­cle own­ers who didn’t pur­chase the option for in-car nav­i­ga­tion when they bought their vehi­cle. Maps Plus is designed for vehi­cle own­ers who didn’t pur­chase the option for in-car nav­i­ga­tion when they bought their vehi­cle, said Tim Bab­bitt, senior direc­tor for dig­i­tal expe­ri­ences at GM. While a “sig­nif­i­cant per­cent­age” of peo­ple do opt for nav­i­ga­tion, there are vehi­cle pack­ages that gen­er­al­ly don’t include it, he said.

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