When I went to school, the last thing I wanted to do was eat lunch prepared there. Yuck!
It’s different now. Revolution Foods has changed the system. It provides delicious and nutritious meals to schools at an affordable price. Food for schools is a $16 billion industry. Because it targets free or reduced-price meal programs subsidized by federal funding, Revolution Foods’ price point must be low. Its is $3 per meal. The company donates 1% of retail product sales to a “Feeding Good Fund” that provides grants to schools who need equipment to serve freshly prepared meals to their students.
A chance meeting leads to the creation of a $100 million business
It was kismet that Kristin Groos Richmond met Kirsten Saenz Tobey in 2006 when they both went back to school to get their MBAs at the University of California, Berkeley, Haas School of Business. Both were educators who believed that for kids to do well in school, they needed the right fuel – fresh nutritious food. Richmond saw the impact good food made when she founded a school in Nairobi. Kids were more engaged and focused, and their ability to learn improved.
Nutritious food won’t do kids any good if they won’t eat it. Revolution Food is kid-inspired and chef-crafted. “We listen, learn and iterate,” said Richmond. Surveys and focus groups are conducted regularly by Revolution Foods. Chefs also sit down with students at school. Menus are customized to reflect regional taste differences – serving jambalaya in New Orleans and tamales in San Francisco.
To read the full article, visit Forbes.