Trove, the resale provider for Levi’s, Lululemon, Patagonia, raises 77.5 million dollars

FashionUnited
By Huw Hughes
August 26, 2021

Re-com­merce com­pa­ny Trove, whose tech­nol­o­gy pow­ers the resale ser­vices of brands like Lul­ule­mon, Patag­o­nia, Nord­strom, Levi’s and Eileen Fish­er, has secured 77.5 mil­lion dol­lars in Series D funding.

The round was led by G2 Ven­ture Part­ners, with oth­er par­tic­i­pants includ­ing Bank of Mon­tre­al, Cap­i­tal One Ven­tures, Com­merce Ven­tures and Welling­ton Management.

The round brings Trove’s total fund­ing to date to 122.5 mil­lion dollars.

It comes as the fash­ion resale space con­tin­ues to heat up, dri­ven by fast-grow­ing con­sumer demand for more envi­ron­men­tal­ly friend­ly clothing.

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