5 changes to watch for in shopping as major retailers innovate to go ‘green’

While the coro­n­avirus pan­dem­ic cap­tured the world’s atten­tion in 2020, the cli­mate cri­sis was also mas­sive­ly destruc­tive, with ram­i­fi­ca­tions includ­ing an extend­ed wild­fire sea­son in Cal­i­for­nia and tens of thou­sands of deaths from air pol­lu­tion and ris­ing tem­per­a­tures in the Unit­ed States alone.

The glob­al response to the cli­mate cri­sis has been mut­ed and insuf­fi­cient accord­ing to inter­na­tion­al sci­en­tists and reg­u­la­to­ry agen­cies, but with rev­enues and bot­tom lines at stake, busi­ness­es are increas­ing­ly chang­ing their ways to adjust for the cli­mate crisis.

More than half of con­sumers — 57% — say they are will­ing to change their pur­chas­ing behav­ior “to help reduce neg­a­tive envi­ron­men­tal impact,” accord­ing to a study of 18,980 con­sumers in 29 coun­tries con­duct­ed by the Nation­al Retail Fed­er­a­tion with the IBM Insti­tute for Busi­ness Val­ue (IBV) and pub­lished in 2020.

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