This Startup Booked $5 Million In 3 Months — Despite The Pandemic

Forbes
January 14, 2021

Typ­i­cal­ly, a pan­dem­ic cre­ates sig­nif­i­cant head­winds which lim­it a business’s abil­i­ty to pros­per. In the case of R‑Zero, COVID-19 was the rea­son the com­pa­ny was founded.

R‑Zero’s mis­sion is to reduce the spread of infec­tious dis­eases. The company’s first device lever­ages ultra­vi­o­let C (UV‑C) tech­nol­o­gy, which is an effec­tive dis­in­fec­tant because the sun’s UV‑C rays are large­ly blocked by the earth’s atmos­phere. As such, life on earth has evolved with no nat­ur­al defens­es against this band­width of light, includ­ing microorganisms.

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