Nancy Pfund’s New Investment Strategy Involves Forests and Funerals

By Eric Roston and Brian Eckhouse
December 2, 2020

One of Tesla’s ear­ly investors has a com­pre­hen­sive plan to set busi­ness to work for conservation.

When out in search of crazy ideas that might just change the world, Nan­cy Pfund—founder and man­ag­ing part­ner of DBL Part­ners and an ear­ly Tes­la Inc. investor—some­times runs across plain-old crazy ideas.

Then there was the idea behind Bet­ter Place Forests, which pro­tects pri­vate­ly owned trees from becom­ing casu­al­ties of future devel­op­ment by offer­ing them as bur­ial sites, where loved ones’ cre­mat­ed remains help fer­til­ize liv­ing, grow­ing things. “We’ve seen some unusu­al pitch­es in our time,” Pfund said of her team’s ini­tial 2016 meet­ing with the com­pa­ny. “And this one was way out there.”

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