uxury consignment website the RealReal officially opened its first West Coast bricks-and-mortar concept store Tuesday, a 12,000-square-foot space at the intersection of Melrose Avenue and La Cienega Boulevard in West Hollywood that aims to make the buying — and selling — of high-end goods as fun and frictionless as possible thanks to dedicated areas for womenswear, menswear, high-end sneakers, children’s clothes, women’s handbags and jewelry as well as a snack bar and consignment office.
The brightly lighted, glass-walled space with minimalist wooden fixtures and concrete floors marks the second permanent retail space for the company, which started online in 2011 and functions as much as a retail laboratory as a West Coast flagship. (The first permanent RealReal store, which opened in New York’s SoHo neighborhood in November 2017, is about half the size of the new space.)
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