After tasting oven-roasted butternut squash for the first time during a demonstration at her high school in Inglewood, California, one student loved it so much she took her mother to the farmer’s market so they could load up on the vegetable at home.
Kristin Richmond, whose Oakland-based company Revolution Foods is trying to upend the status quo in school lunches, was serving food at the veggie tasting, and the story remains one of her favorites — it’s a healthy reminder of the impact her company can have on real lives by exposing children to nutritious, tasty food.
A trip to the farmer’s market may constitute an average Saturday morning for some families, but for many children, fresh vegetables rarely make an appearance at home — or in their diets at all.
Richmond and her partner Kirsten Tobey (No. 16 onBI 100: The Creators), cofounders of Revolution Foods, want to change that. Their $125 million in sales food startup supplies healthy, affordable all-natural meals to schools — and it’s on a mission to help students and families eat healthily for every meal of the day.
The origins of that mission date back to 2006, when Richmond and Tobey were MBA students at the University of California at Berkeley. The duo happened to meet in a marketing class, where they both pitched business ideas on how to make healthy food accessible to all students. They each yearned to transform the American food system, starting in schools, where students are often served meals that arereheated, void of nutrition, and largely unappetizing.
“Both of us had come from education and had seen incredible differences — in kids in the classroom and outside of the classroom — between those who were well-nourished and those who were not,” Richmond told Business Insider. “We both felt like access to healthy, delicious, affordable food was absolutely critical to set students up for success.”
So they paired up to write a business plan and launch a company that would supply schools with nutritious, cost-effective breakfasts, lunches, and dinners that contain no artificial colors, flavors, preservatives, or high-fructose corn syrup and are largely prepared from locally grown ingredients.
To read the full article, visit Business Insider.