The millennials are taking over–VCJ news analysis

“Exist­ing job search prod­ucts are not for us,” said the 29-year-old Min­shew. “Mil­len­ni­als are a high­ly visu­al gen­er­a­tion. And we care about com­pa­ny cul­ture. A lot of cur­rent job sites don’t under­stand that and will list end­less amounts of text. We start­ed the com­pa­ny because we want­ed a job site that resem­bles a new­er ecom­merce web­site rather than an old­er careers site.”

Although non-mil­len­ni­als use The Muse, the site’s aver­age user is 29, she said.

She said when her and her co-founders were rais­ing a seed round in 2013, they did not use the word “mil­len­ni­als” in their pitch. That was part­ly to avoid los­ing the inter­est of poten­tial VCs.

“Investors would say they don’t use the site. But once we explained it to them, they under­stood and doors opened,” she said.

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