THEY’RE DIFFERENT AS CHIFFON AND DENIM, BUT THE TWO WOMEN BEHIND E‑COMMERCE SUCCESS THEREALREAL ARE MAKING IT WORK.
BY LYDIA DISHMAN: It’s hard to imagine how Rati Levesque and Julie Wainwright, the founder and chief merchant behind the e‑commerce consignment platform TheRealReal, could be any more different. Yet this boomer/millennial, introvert/extrovert, tech/brick-and-mortar-retail odd couple has presided over a startup that is making huge strides since its inception in 2011. Last year, TheRealReal doubled its revenue to over $100 million. The site has amassed more than 3.5 million monthly users and ships about 15,000 items per week.
To read the full article, visit Fast Company.