Solar Power Craze on Wall St. Propels Start-Up

New York Times
January 3, 2014

By Diane Card­well and Julie Creswell. The first inklings of the idea came to Elon Musk and a cousin in an R.V. head­ing to the Burn­ing Man fes­ti­val in 2004. Lyn­don Rive, a founder of SolarCi­ty, said he want­ed to do “some­thing that could solve some of the envi­ron­men­tal chal­lenges we’re fac­ing.” Solar ener­gy, they agreed, could be big.

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