By Peter Valdes-Dapena @PeterDrives
The score would have been higher but for the fact that the all-electric car does need to stop and recharge during extremely long-distance drives.
“If it could recharge in any gas station in three minutes, this car would score about 110,” said Jake Fisher, head of auto testing for Consumer Reports. Fisher called the car’s performance in the magazine’s performance tests “off the charts.”
Depending on price, the Model S has driving range of between 208 and 265 miles. A full charge takes about six hours from an ordinary 240 volt outlet, according to Tesla.
The Model S has already won awards from car magazines like Motor Trend and Automobile, but Consumer Reports is widely regarded as being the most influential magazine among car shoppers. Consumer Reports, published by the non-profit group Consumer’s Union, purchases all the cars it tests and does not accept paid ads.
The score of 99 means the Tesla (TSLA) Model S, a sedan that can seat as many as seven people, performed as well or better than any automobile the magazine has ever tested. The score is not unprecedented — most recently, it was earned by the Lexus LS460 in 2009 — but no car at any price has ever scored higher.
Prices for the Model S start at about $70,000, not including federal and state tax incentives for electric cars.
The Model S tied for the quietest vehicle the magazine has ever tested, was among the most energy-efficient and had excellent scores for acceleration, braking and ride quality.
“We don’t get all excited about many vehicles, and with this car we really did,” Fisher said.
The magazine’s raves for the Model S stand in sharp contrast to the treatment received by the competing Fisker Karma that the magazine pilloried, calling it “plagued with flaws.” Fisker is now in dire financial trouble.
On other hand, Tesla just announced its first profit and raised sales forecasts for the Model S.
Industry analysts have credited the quality of the Model S, in part, with Tesla’s early success in an industry that has not been kind to start-ups. Just recently electric car maker Coda Automotive went under and plug-in car maker Fisker is near its demise. Tesla, meanwhile, is financially healthy thanks to good sales of the Model S plus deals it’s reached to supply components to major automakers like Toyota and Daimler as well as sales of electric car credits, earned under California regulations, to other automakers that sell fewer electric cars.
Tesla had previously stated a goal of selling 20,000 Model S cars this year and has now raised that goal.
The question remains whether the car will continue to sell well in the long term, said Todd Turner, an industry analyst with Car Concepts in California. A lot of that will depend on the longer-term dependability of its battery technology, he said.
“All kinds of cars have complexities,” he said. “Everything has to work for a very long period of time.”
Consumer Reports isn’t recommending the Model S, though. At least not yet. To be recommended, a car has to have at least average “predicted reliability,” something that’s based on reader surveys. Also, a car has to have good crash test scores from the government and from the privately funded Insurance Institute for Highway Safety. Consumer Reports has not yet collected enough data to rule on the Model S’s reliability.
So far, the magazine itself has had a couple of minor issues with its test car, Fisher said, including a radio problem that was fixed by an overnight over-the-air software download and a cracked windshield.
To maintain its momentum, Tesla will need to move beyond this car, said Ed Kim, an analyst with the auto marketing consulting firm AutoPacific.
“Ultimately, Tesla’s going to have to transition from building six-figure cars for bleeding-edge early adopters to making a car for a more general audience,” Kim said.
Tesla’s next vehicle is supposed to be the Tesla Model X crossover SUV but, after that, the company’s plans call for a less expensive car and, possibly, other products
